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The SEO Client-Agency Manifesto, Part 1

Marios Alexandrou

Imagine a world of peace, harmony…and the perfect Client-Agency relationship. Now, how do you turn that dream into reality? It starts with a commitment, and we’ve got the plan to transform your Client-Agency relationship into a true partnership, one that drives results and boosts ROI.

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Risk or Reward? The Case for Affiliate Marketing

Adam Bezinski

The potential pitfalls of affiliate marketing – wasted money, blocked ads, pricier bids – are well-known. So is it time to kiss affiliates goodbye? Or do the profits outweigh the peril?

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Conference Call: Why You Can Afford to Not Miss Out

Matt McGowan

Conferences have long been a crucial part of the marketer’s itinerary. But in this economy, the price of admission might prevent you from even getting your foot in the door. Find out how to make the most of your investment – and justify the cost to your boss.

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5 Reasons I Don’t Like Twitter (and 5 Reasons I Do!)

Jenny Halasz

Twitter is the hot new thing. Bigger growth than Facebook, they say. And as a seasoned search marketer, I’m supposed to love it. But I don’t. And I’ll tell you why.

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Understanding Your Customers’ Language

Talk to any search marketer and he’ll tell you keyword research is the foundation of any campaign. And to a point, that’s correct. There is something so much more important than basic keyword analysis, however, than the words people put into a query box on a search engine: intent.

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