Expert Opinion from Search Leaders
Social what? Marketing, media, networking, syndication…one’s head is easily set spinning by the type of jargon we throw around these days. And where are we now, Search 2.0, 3.0, 4.0? Does it even matter? It’s time for a comprehensive cheat sheet.
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I tell my mom I’m going to a UES event and she’s clueless. I tell my co-worker and he appropriately presumes I’m heading uptown. My roommate, though, knows this means shoe shopping.
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SEO, paid search, social media, analytics, display advertising, affiliate marketing, user experience optimization…the list of practices under the search engine marketing umbrella goes on and on. But it’s not always easy deciding which of these to engage in.
Read more ...Most SEM advertisers would probably agree that efficiently executed brand campaigns are fundamental to the Client success. With acquisition volume high and cost per acquisition low, we often depend on these brand campaigns to hit aggressive goals.
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Two of the most recognized authorities in the industry talk all things Analytics in this exclusive one-on-one interview. Don’t miss Mike Grehan as he sits down with Jim Sterne to discuss wins and horror stories from the realm of landing pages, customer behavior and social media!
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