I tell my mom I’m going to a UES event and she’s clueless. I tell my co-worker and he appropriately presumes I’m heading uptown. My roommate, though, knows this means shoe shopping.
Read more ...May 2009
Search Marketing Isn’t an A La Carte Menu - It’s a Seven Course Meal
SEO, paid search, social media, analytics, display advertising, affiliate marketing, user experience optimization…the list of practices under the search engine marketing umbrella goes on and on. But it’s not always easy deciding which of these to engage in.
Read more ...Branding in Paid Search - Sometimes Less Is More
Most SEM advertisers would probably agree that efficiently executed brand campaigns are fundamental to the Client success. With acquisition volume high and cost per acquisition low, we often depend on these brand campaigns to hit aggressive goals.
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