Talk to any search marketer and he’ll tell you keyword research is the foundation of any campaign. And to a point, that’s correct. There is something so much more important than basic keyword analysis, however, than the words people put into a query box on a search engine: intent.
Read more ...March 2009
From Measurement Myopia to a Holistic View of Success
We’ve been hearing it for years: “Select and test just one measure of success; multiple goalposts only create confusion.” Makes sense – different teams within the same organization can define success very differently. But imagine a world where EVERYBODY is right. Sound too good to be true?
Read more ...Bid Management Tools Promise Success, but Do They Deliver?
It’s loved, it’s effective, it’s hard to live without – without a doubt, automated bid management technology is one of the most useful tools in the PPC toolbox. But is it enough to drive conversions and boost ROI?
Read more ...Conference Call with Matt McGowan
With so many search marketing and digital advertising conferences – and so little time – where do you go? Enter Matt McGowan, VP of Search Engine Strategies, who takes you through a whirlwind tour of upcoming events and helps you plan the ideal itinerary.
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