It’s that time of the year for reflection. If nothing else, I can give a huge sigh of relief for the long overdue recognition of the ranking report’s demise.
It’s been more than four years since I did an in-depth interview with Jon Glick, then Yahoo’s senior manager, search.

I spent last week in Chicago for at the Search Engine Strategies (SES) conference. I always look forward to the Chicago show. It’s very seasonal, of course. And for me personally, it represents the end of the series so I can take a deep breath and relax, conference free, for a couple of months.

In my previous column, I wrote about winning tactics you can use (mainly post-click) to squeeze the most out of your marketing budget. I received interesting feedback. Most readers seem to think I was talking specifically about paid search. But the tactics apply to both sides, paid and organic.