In a conversation I had some time ago with E-Consultancy.com CEO Ashley Friedlein, I remarked that I felt the future of public relations was in search marketing. He gave me a very puzzled look from under a furrowed brow and said something like, “How do you mean?”

My brain hurts. OK, with such a small brain, it can’t be a big pain. But it’s an aching pain nonetheless. I’ve just absorbed as much as my head can take from “Successes and New Directions in Data Mining.”