Analytics and online marketing guru Avinash Kaushik came up with a particularly memorable quote at last week’s eMetrics Marketing Optimization Summit: “I came, I puked, I left!”

Because my wife does that sideways glance (you know, the one that only wives can do) when she sees me reading a business book or white paper on vacation, I’m a little behind on my industry reading.
On returning to my office, then I was happy to see a copy of “Mastering Panama,” by the very [...]