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September 2007

The Meaning of Search, the Universe, and Everything

I’m sitting on a beach in the Algarve, Portugal, as I write this column. My late vacation just happens to collide with a ClickZ deadline. So I wanted to think of a topic I could cover pretty quickly. If you’re familiar with the late Douglas Adams, you’ll know I could just answer my title with [...]

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Sweet & Sour SEO

I did a search on “starbucks” and on “wal-mart” as part of a little experiment. Both sets of results could be characterized as sweet and sour. Sure, both brands are well represented at the top of the pile, with Wal-Mart even getting a universal-search-style Google News result (complete with image) in the middle of the [...]

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