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August 2007

Big-Time Black Hat

In June, my inbox started filling up with tons of e-mail promoting something called the Black Mask Project. Out of curiosity, I peeked to see what all the fuss was about. No surprise, another sales-letter Web site that scrolls down to the center of the earth before it tells you how much it’s going to [...]

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Analyze This, That, and the Other

Recently I was appointed chair and host of Search Engine Strategies (SES) London, which, of course, I’m looking forward to immensely. But that’s not the only chair I’m honored to have thrust under me. I’m also proud to have been appointed chair of the Search Analytics track at the upcoming eMetrics Marketing Optimization Summit in [...]

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