Google’s steady rollout of universal search continues to fascinate and thrill me. It’s the most exciting thing that’s happened in search to date. The opportunities to make all manner of file types and media available to Google so it can provide the end searcher with a much richer experience in a combination of results is [...]

My previous column on the death of SEO had the usual effect at the vapid pool of disinformation and vanity posts known as Threadwatch.org.